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If you operate in the European Union (EU) market, you are entering a turning point where the rules of the game have fundamentally changed. It is no longer just the quality or price of your product that determines whether you can sell—it is also the “green passport” of the packaging surrounding it. The name of this new era: PPWR (Packaging and Packaging Waste Regulation). So, what is PPWR? What does this regulation—set to fully enter into force on August 12, 2026 mean for expo

The Sales Qualification Agent (SQA) introduces a new way of handling early-stage sales. Instead of relying solely on manual research and scoring models, it analyzes lead context, summarizes insights, and supports faster, more informed engagement. This shift moves CRM systems from passive data storage toward intelligent participation in the qualification process.